How to Improve Brand Awareness Using Custom Water Labels

One of the most important tasks for businesses is building brand awareness. Getting people to stop and take notice of your brand (in a sea of TV, radio and online ads) is more challenging than ever. Because of this, businesses are turning to trade shows and guerrilla marketing to break through the noise.

Custom water labels have become a popular tactic in recent years. With eye-catching graphics, an item as simple as a water bottle can be transformed into a powerful marketing piece. When you’re placing a custom bottle in the hands of a prospect, not only are you making a professional impression but you’re actually scoring more “face time.”

Think about this: it takes an average person anywhere from 5 to 15 minutes to drink a 16-ounce bottle of water. If you’re using custom water labels, that’s a much longer length of exposure for your business compared to that of traditional media.

Event Marketing

Trade shows, conferences and other events are the perfect environments to interact with qualified prospects, spread awareness about upcoming products and/or services, and establish your business as a thought leader in your particular industry.

Trade shows are particularly helpful as they provide the opportunity to interact and engage directly with prospects. Conferences also provide unique instances to raise brand awareness with collateral and digital channels. In the past, stickers and items like pencils were useful for promoting brand awareness. But in most instances today, they get tossed aside — resulting in hundreds of dollars lost for little to no exposure.


Custom Water Labels: Your Brand’s Secret Weapon

While there are several steps businesses can take to promote themselves at events, one of the best recommendations is using custom water labels. At these events, attendees will be walking, talking and interacting with one another. As a byproduct, they’ll likely tire and become thirsty. Where, you, the business will be waiting to assist with custom water bottles.

Even if an attendee doesn’t hold an initial interest in the products or services being provided, they easily turn into a walking advertisement for the brand. With custom water labels, you gain some extra mileage with your marketing dollars. Think about it — what if the person carries the bottle back to their hotel? Or, to the networking party they’re attending afterwards?

The Benefits of Custom Water Labels

If you’re wanting to go the extra mile, get creative and personalize your labels even further. For example, let’s say you’re hosting an event with a seating chart. Each bottle could have the name of a guest or couple to be placed on the tables to help them find their spot. You don’t need to do this for events where there are thousands of people. But, keep in mind that personalization is a great way to boost your customer experience.

Regardless of the brand, another important aspect to consider with customer water labels is waterproofing. Whether the bottles are being stored in refrigerators or coolers, it’d be terrible to spend money on custom labels and have them get ruined by moisture damage. As a fix, we recommend using waterproof liners and adhesives.

Aside from trade shows and conferences, there are thousands of places you can implement custom water labels. Here are some other scenarios where you can increase your brand awareness and attract more customers:

  • Waiting Rooms
  • Business Tours
  • Product Expos
  • Non-Profit Events
  • Sporting Events
  • Charity Runs
  • Concerts and Shows
  • Community Events
  • Country Clubs
  • Hotel Rooms
  • Shuttles and Company Cars
  • Meeting Rooms
  • School Events
  • Holiday Celebrations

Brand Awareness is Refreshing

The only limitation to custom water labels if your imagination! Total Beverage Services works will all types of businesses. We create professional water bottles of all shapes, sizes and waterproofing available. Our team ensures you’re putting your best foot forward with each prospect you encounter. For information about our products and custom water labels, reach out to us today at (405) 366-1344.