A Guide for Buying Custom Labels for Water Bottles

You can keep your clients hydrated with water bottles that are both classy and effective at showcasing your brand. But, the process of purchasing a custom product can feel overwhelming.

Buying custom labels for water bottles is actually quite simple, and we’ve created this quick guide to show you just how easy it is to bottle your brand this year.

There is no one size fits all bottle.

We offer a variety of shapes and sizes, which means you can choose a bottle that you like and that you think best reflects your brand. You can choose your size based on how much water you think your clients or employees will drink while in the office.

If you’re purchasing them for a parade or party, you might choose a larger bottle, so attendees are more likely to hold on to them throughout the duration of the event and not just throw it away after a couple gulps.

Ask yourself the following questions to determine the right size:

  1. What’s my budget?
  2. What will accurately represent my brand?
  3. How much water will my employees or customers drink in one sitting?
  4. What is the quantity of bottles in my order? 

Ask to Have a Taste.

After you determine the right bottle dimensions and price, it’s important to request a taste of the water you are purchasing. You don’t want to bottle your brand into bad tasting water. You will be pleased to know our water comes from a protected self-sufficient Artesian Aquafer on location and not from a municipal source.  It is purified by reverse osmosis and sterilized by ozonation without the use of any chemicals.

Now, it’s time to move on to label design or logo.

Keep it Simple.

We run a full-service custom water bottle company, which means we’ll design the labels for you, but as you brainstorm your concept, the best design tip is to keep the work simple. You’ll want to create consistent branding with your company, but at the same time, you want the bottle to be easily recognizable without too much distracting information.

Going with fun designs and unique identifiers may be great for parties and events, but for everyday use, simple design cues will go a long way.

Blank Space is a Good Thing.

It’s easy to get excited when you learn that at Total Beverage Services, the entire label is yours to design how you see fit. However, it’s okay to leave some blank space. In fact, that might make your bottle even more memorable. Simply put, don’t try to fit the about us page on a tiny water bottle label.

Unless your design is to fill up every spot on the label with words or content, you want something that is easily presentable and understandable. Having blank space around your custom label will draw the eyes to the important parts: Your brand.

Be Creative.

When most people think custom water labels, they think they’ll just slap their brand logo on the bottle and call it good. That’s not a terrible idea, but there is so much more you could do with the real estate on the label.

Instead, you could utilize brand guidelines like fonts and colors, but share a different message than just your company name. If you want to leave an impression with the people who consume your water, be clever, witty, funny or just different.

Choose the Right Colors.

In an ideal world, the colors of your custom label will match the colors of your logo, but you’ll have to determine if those colors will stand out and be noticeable. Create contrast and use colors that convey the tone of your brand if your brand colors are hard-to-see, like white or light blue.

Ask for Opinions.

After you receive your design for approval, ask your colleagues, friends, and family for their opinions. It’s better to discover an issue with the label before you print it on hundreds or even thousands of bottles!

Do you want to learn more about our custom water bottles? Contact our team today at 405.366.1344 or Sales@totalbeverageservices.com to learn more.